Annarita Vitali works period materials according to forms and styles of the past to evoke, through jewels, the fashions and trends that have characterized the history of the twentieth century.  It is a world of sensations, love, fantasy and colors that she carries inside since childhood and is expressed in the bijoux of her creation.

💍 Annarita Vitali's creations, handmade with vintage materials, seem to follow the history of jewelry in the twentieth century.

💎 The high costume jewelery of Annarita Vitali includes a variety of decorative ornaments made with less expensive materials than "real" jewels (gold and silver) which through their uniqueness become collector's items, and investment.

♻ The ecological choice of making jewels and accessories with the sole use of recycled material safeguarding the environment, with collections that trace the history of bijoux, they position it high in the ranking of brands with low environmental impact.

Who said that jewels are synonymous of superficiality? As a  Madeleine of Proustian memory, Annarita Vitali’s jewels are the essence that lead the way to the most personal memories. Each jewel is a frame of her history, it is one of the memories, dreams or symbols that live in her fantasy universe. Maturity, perseverance and love for the beauty converge in her bijoux representing tributes to Nature. Plant and animal worlds that gravitate in a very suggestive universe. A universe born from a creative impulse that materializes in symbols and get the shape of shells, trees, eagles, horns of plenty, butterflies, lilies, wallflowers – her favourites shape. Annarita Vitali’s creations, handmade with vintage materials taken from a warehouse of an old laboratory she took over, seem to follow the history of jewels in the XX century. Thanks to this approach, this handcrafts combine aesthetic research with femininity and so they communicate a message of harmony and beauty that encourage us to continue to amaze and fall in love with the creativeness and with the transformation of ideas in images and real objects.

 Annarita Vitali graduated in art history at the University of Bologna in 1974 with a degree in Urban Planning,and began her career as creator and manufacturer of jewellery in 1983 ,focusing on vintage materials rather than current ones

Her favourite subjects are taken from nature: flowers, leaves, branches, bouquets of blossoms and corollas,sea creatures with a gentle and persuasive palette of colours. From the start,she created unique pieces with meaningful themes - natural motifs such as violets ,dragonflies and other insects, and shells and marine life, heraldry, fairy tales, Japan and Africa, the stellar firmament found not only in the fields of fine and fashion jewellery , but also in classic iconography, literature, and poetry. These ‘classic’ subjects are destined to break away from passing trends and will prove themselves to be durable over time because of the symbolic values enclosed in them that everyone can perceive. One of the most recurrent themes is of violets,applied to brooches , necklaces, earrings, bracelets, grouped in thousands of variations ,which in 2001 culminated in a temporary exhibition held at Glauco Lombardi Museum in Parma dedicated to Marie Louise of Austria, Duchess of Parma, an admirer of violets. Also memorable are Annarita Vitali’s fabric cuff bracelets,which are embroidered with small glass tubes, a modern revival of a technique typical in the work of the Wiener Werkstatte

From the very beginning of the career, Annarita Vitali achieved significant success in important shop such as Ornamenta and Rosanna Orlandi in Milan, Bertelli in Forte dei Marmi, Raspini in Florence, Stylist’s Own in Capri and Janine in Paris.

In 1997 she acquired the raw material stock of Furlanetto,a fashion jewellery company located in Bologna. With this large stock of stones and vintage findings, she began the production of a number of small series, in which each piece was handmade and therefore unique as the results of the individual work of one craftsman.

In Juli / August 2004 the’ Flowers, Fruits, Fantasy’ exhibition directed by Domitilla Alessi presented a large selection of Annarita Vitali’s fashion jewellery in the Novecento bookshop in Palermo.

Staying in Sicily – and in particular, Palermo- suggested to Annarita the idea of an homage to Fulco di Verdura and his unforgettable creations from the ‘40s. So she began to produce unique jewellery pieces made from shells, which she embellished whit glass and plastic stones, pearls, roses montées and strands of rhinestone chaine; each item of decoration was carefully applied individually using a technique similar to that of embroidery. The result was a really special series of brooches, earrings, and necklace : a triumph of natural colours that blend with the artificiality of the decorative elements.

From 2001 at 2006 , Annarita Vitali also worked with leading fashion designers, including Etro and Mariella Burani , as well as with major companies including Braccialini in Florence.

In 2008 and 2009 Traditional Home magazine published a lengthy article on her fashion jewellery and sold her pieces through their website.

Annarita Vitali’s ornaments are a reflection of the positive and recurring images of a world she inhabits, but also dreams about and idealises. All her values, knowledge, love for beauty, and the innocence mixed with ingenuity of her happy childhood – as opposed to the reality of today, which she sees and considers to be negative, vulgar, and incapable of granting happiness to its inhabitants – converge in these images. The jewellery pieces she creates become comforting objects and bearers of memories belonging to the past.

Biography and publications of ornaments by Annarita Vitali on Fashion Jewellery

Annarita Vitali è un brand creato a fine anni '70 che da sempre si prefigge l’obiettivo di diventare una azienda fashion sostenibile, avendo fatto una scelta ecologica di realizzare gioielli e accessori con il solo utilizzo di materiale di recupero salvaguardando l'ambiente, con collezioni che ripercorrono la storia del bijoux, posizionandosi in alto nella classifica dei brand a basso impatto ambientale.

I gioielli ecostostenibili di Annarita Vitali (uno stile sostenibile) sono tutti manufatti realizzati con materiali d'epoca originali, recuperati dall'antico

magazzino "Furlanetto“ (1925-1997), che Annarita Vitali acquistò nel 1998 salvando, dalla

distruzione certa, l'enorme quantità di materiale stipato nei magazzini dell'azienda, divenendo così, custode di vera e propria miniera di

materiale vintage, che oggi fa rivivire in creazioni di rara e delicata bellezza.

Il brand “Annarita Vitali” è presente da fine anni ‘70 in tutte le più prestigiose riviste di moda (ELLE, GIOIA, MARIECLAIRE, AMICA, DONNA MODERNA, ORNAMENTA, TESS...ecc...più numerose pubblicazioni su quotidiani e riviste dedicate al settore moda, bijoux, artigianato. I gioielli di Annarita Vitali sono presenti anche su libri e cataloghi internazionali come ad esempio “Fashion Jewelery” di Deanna Farneti Cera, libro editato in tutto il mondo, scritto dalla più importante storica del gioiello fantasia e sono stati presenti negli ultimi anni a prestigiose mostre come ad esempio nel 2008 con una collaborazione con la presigiosa rivista americana Traditional Home con vendita on line dal loro sito.

Nel 2015 Annarita Vitali partecipa ad EXPO con i suoi Gioielli/Bijoux edibili alla mostra "GIOIELLI DI GUSTO" a Palazzo Morando (Milano) curata da Mara Cappelletti.

Nel Novembre 2016 Annarita Vitali partecipa con le sue creazioni (Brand & Designer con focus sui processi creativi) alla Mostra "GIOIELLI ALLA MODA" (curata da Alba Cappellieri) nelle splendide sale degli Arazzi del Palazzo Reale di Milano.

Le creazioni di Annarita Vitali coprono numerose tematiche che ripercorrono la storia del gioiello

(conchiglie "primo ornamento dell'uomo" , temi marini, tematiche floreali, Silhouetten del periodo Wienerwerkstatte, la notte, Giappone rappresentato con resine centrifugate, ecc…